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Salesforce has launched a new range of services – named Quick Start Commerce Solutions – to help online businesses set up more quickly and to scale swiftly to meet surges in demand. The Salesforce Q1 Shopping Index reported BOPIS (whether picking up in-store or curbside) grew by 27% year over year. It compares with 13% for those not offering BOPIS. Meanwhile, digital traffic in April 2020 grew 45% year over year, with a 51% spike in mobile activity and a 50% increase in desktop traffic.
The New Reality for Commerce
Salesforce has targeted these solutions at the following four sectors; direct to consumer (D2C) goods, grocery and food services, B2B and curbside pickup. Each of these sectors has reported a significant increase in demand in Q1, a trend which is likely to continue as the world continues to adjust to the health crisis.
Here is a high-level overview of the Quick Start Commerce Solutions from Salesforce
Quick Start Commerce for D2C Consumer and Essential Goods: This solution helps customers who provide essential, and direct to consumer goods set up robust e-commerce facilities quickly. The platform includes digital commerce and order management facilities, pre-built payment tools, and integrated tax and shipping services.
Quick Start Commerce for Grocery and Food Service: This service helps grocery, foodservice, and quick-serve restaurants build and launch e-commerce sites quickly and to arrange for customer pickups ‘curb-side’. The platform includes facilities for digital commerce, order management, payment and tax integrations. Fulfilling orders is made simple using a picking and packing app.
Quick Start Commerce for B2B: This is for businesses who need to launch B2B commerce storefronts that help clients locate and order items quickly and easily. The platform has a simple reordering facility, as well as an AI-powered product recommendation tool and a range of self-service options like FAQs and Live Chat. All of which makes it ideal for B2B organisations and their customers.
Quick Start Commerce for Buy Online and Curbside Pickup: This platform helps brands to move products from in-store inventories online and increase customer sales. Businesses can offer convenient and safe online ordering for their customers with low and no-contact pickup options. They can also notify customers with exact pickup times.
Salesforce has plans to develop the platforms over time as the needs of the customer and businesses continue to evolve and as new shopping channels emerge.